YouTube To Empower Beauty YouTubers & Brands with Augmented Reality.

If there is a sector that drives everyone crazy recently on YouTube, it is certainly beauty and style. YouTube understood that and will exploit one of the numerous applications of Augmented Reality (AR) to ride the favorite trend of millennials.

Tati, James Charles, Jeffrey Star, you name them are in every millennial mouth and finger. Their activity, showcasing their latest fancy, glowing makeup, as well as reviewing makeup gears to the happiness of their millions of subscribers. Their makeup tutorials explained in diva tones, accompanied by almost the same gestures and mannerisms, with the final product presented in a glamourous feelin' myself way accounts for a vast majority of YouTube's monthly views - 582 million. This has therefore represented a big opportunity for beauty companies, which do not hesitate to pay incredible amounts of money for these divas of YouTube to advertise their products on their videos. But now, bye bye simple demonstrations, it's time for instant virtual try-ons! 

Just like Artificial Intelligence, AR is a promising sector many brands are now betting on, especially marketers. This new feature of YouTube is reminiscent of a similar feature Facebook has been working on for a while. AR Beauty Try-On simply allows users to try products featured in makeup tutorials in augmented reality, while the videos are still playing, in a split-screen mode. In sum, if YouTuber X is using a certain product Y in his/her video, then the viewer will have the possibility to virtually try it with instant results. Eventually, only makeup and (may be) facial accessories are concerned here, though YouTube didn’t confirm anything yet (but it seems obvious).

What Does This Means?
For beauty YouTubers, this means more partnerships with brands, hence money! The influence these makeup tutorial videos and co have had on young boys and girls over the globe is visibly obvious -- a reason why many of these videos are sponsored in some ways or the other by brands because they are profitable to them. To YouTube, this means more ad revenue as visitors may spend more time on the platform trying on makeup. To viewers, this simply means no more rushing to the store to try these cosmetics -- the comfort of your room is a what you'll need.

Tf Yes! He’s the true queen when it comes to make up i always buy my make up that is approved by him and i’m not dissapointed

— 🌸The Great Seungri’s Manager 🌸 EUN JIWON’s BABY (@SeungrisManager) July 13, 2019

The feature is at its early stages of development, and no dates of its final release have been communicated. However, according to TechCrunch, the feature is being offered to YouTube creators through Google’s FameBit, where brands are connected with YouTube influencers who market their products through paid sponsorships. Several beauty brands have already tested (among which M.A.C Cosmetics has been the firt to launch an AR Beaty Try-On campaign) and found that 30% of viewers chose to activate the experience when it was available, and spent more than 80 seconds with the feature.

But a question I have is whether it will it require Google’s ARCore to function? Well, let’s stay connected for more information.